Publishing · 6 min read
What a mobile publisher actually does in 2026
Publishing is no longer just marketing money. Here is the real breakdown of what a modern partner brings to a mobile title.
Alex Morgan · July 28, 2026
Evoline Insights
Field notes on building mobile apps and games that last
Practical articles from the Evoline publishing team on launching, growing, and monetizing mobile apps and games.
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Game Design · 5 min read
The first thirty seconds decide everything
Day-1 retention is mostly an onboarding problem. A practical checklist for the opening minute of a mobile game.
Casey Rivera · July 14, 2026
Growth & UA · 7 min read
Creative testing that actually scales
A repeatable framework for producing, testing, and retiring ad creative without burning your whole budget.
Sam Patel · June 30, 2026
Monetization · 6 min read
Ads, IAP, or subscriptions: choosing a model you can live with
Every monetization model shapes your game design. Pick the one that matches the session you want players to have.
Jordan Lee · June 12, 2026
Publishing · 8 min read
A soft launch checklist we actually use
Markets, budgets, benchmarks, and the exit criteria that tell you whether to scale, iterate, or stop.
Jordan Lee · May 25, 2026
Growth & UA · 5 min read
Live ops for small teams without burning out
You do not need a twenty-person operations group. You need a calendar, a content pipeline, and ruthless prioritization.
Casey Rivera · May 8, 2026